Bond to swan around in a Cygnet?

By Calvin Palmer

Think Aston Martin and the name conjures up the high-speed car chases in Casino Royale and Quantum of Solace.

The famous British marque has had a long association with James Bond since a DB5, complete with machine guns and an ejector seat, first appeared in Goldfinger in 1964.

But think again. Auto Express magazine has released pictures of the luxury sports car company’s latest creation – a city car.

Aston Martin's city car -- the Cygnet. Picture courtesy of Auto Express.

Aston Martin's city car -- the Cygnet. Picture courtesy of Auto Express.

Dubbed the Aston Martin Cygnet and based on the Toyota iQ, the car is a joint venture between the British supercar maker and the Japanese auto giant.

Aston Martin CEO Dr Ulrich Bez said: “Now is the right time for Aston Martin to take this bold step to embark on this special project – made possible with the support of an organisation of Toyota’s stature and capability and the intelligent design and perfect city car package of the iQ.”

The new car will help Aston Martin achieve its carbon emissions target and also boasts a five-star EuroNCAP safety rating.

The Cygnet  is expected to share the same three-cylinder petrol engine as the iQ but the design and interior shares much with the larger DBS versions.

Indeed, in order to buy the Cygnet prospective purchasers must already own an Aston Martin.

The company has found 30 percent of Aston Martin owners also have smaller cars such as the Mini and aims to cash in on brand loyalty.

Bez said: “The offering of a Cygnet with a DBS, DB9 or Vantage is a unique combination of opposites and a novel transport solution allowing intelligent and sensitive mobility on an exclusive and innovative level.”

[Based on reports by Auto Express and The Daily Telegraph.]

Add to Technorati Favorites


1 Comment

Filed under Business, News, Technology, Transport, United Kingdom

One response to “Bond to swan around in a Cygnet?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s