By Calvin Palmer
Forget George Orwell’s Big Brother, Google today ushered in the era of Big Mother with its new software that enables people to be tracked through their mobile phones and other wireless devices.
The feature, dubbed Latitude, expands upon a tool introduced in 2007 to allow mobile phone users to check their own location on a Google map with the press of a button.
“This adds a social flavor to Google maps and makes it more fun,” said Steve Lee, a Google product manager.
The Gestapo tracking the whereabouts of Jews in Nazi Germany was hardly fun but then they had to do it by car or on foot.
Google is doing its best to avoid a backlash concerning privacy concerns by requiring each user to turn on manually the tracking software and making it easy to turn off or limit access to the service.
Google also is also promising not to retain any information about its users’ movements. Only the last location picked up by the tracking service will be stored on Google’s computers, Lee said.
That might be true until the FBI comes knocking on the door. I can just see Lee serving a five-year stretch for obstructing the police. Yeah, right!
The software plots a user’s location — marked by a personal picture on Google’s map — by relying on cell phone towers, global positioning systems or a Wi-Fi connection to deduce their location. The system can follow people’s travels in the United States and 26 other countries.
Each user is left to decide who can monitor their location.
Initially, Google Latitude will work on Research In Motion Ltd.’s BlackBerry and devices running on Symbian software or Microsoft Corp.’s Windows Mobile. It will also operate on some T-Mobile phones running on Google’s Android software and eventually will work on Apple Inc.’s iPhone and iTouch.
To widen the software’s appeal, Google is offering a version that can be installed on personal computers as well. I think they mean to increase Google’s profits.
The PC access is designed for people who don’t have a mobile phone but still may want to keep tabs on their children or someone else special, Lee said. People using the PC version can also be watched if they are connected to the Internet through Wi-Fi.
Google can plot a person’s location within a few yards if it’s using GPS, or might be off by several miles if it’s relying on transmission from cell phone towers. People who don’t want to be precise about their whereabouts can choose to display just the city instead of a specific neighborhood.
The technology is likely to be greeted enthusiastically by a younger generation hooked on social networking websites such as Facebook. In testing, the feature was quickly adopted by people to locate friends in crowded areas, and by families to give themselves a rough idea of when loved ones would be returning home.
And paranoid American mothers who want to track every move of darling Ashley, Taylor, Joshua or Tyler. Isn’t part of being a teenager going to places your mother wouldn’t approve of?
Children’s groups in Britain said that, though the principle of being able to check up on the whereabouts of a child may bring peace of mind to many parents, problems would arise when children became teenagers and sought more responsibility and independence.
“Is a mobile phone becoming an electronic leash on children?” said John Carr, the secretary of the Children’s Charities Coalition on Internet Safety. “You can see situations where this kind of thing might be useful, but it is also kind of imprisoning children even more.”
Carr called for the Government to look into the security of the system, and said that any company that wished to offer or sell tracking software such as this should be required to get a license.
The Information Commissioner’s office said the opt-in nature of Latitude indicated that the feature satisfied data protection laws, but said it would monitor the system closely.
[Based on reports by the Associated Press and The Times.]